View your shopping cart.

Primary links

Available for Special Order

Startup Wife

Startup Wife

What a window on the next generation! (Gen Z?  Millennials?) Not sure, but they are bright, and unconventional, and idealistic, and completely tech savvy and don’t let borders thwart them, and I wish I could hang out with them - reading this was the next best thing. Aasha is a brilliant grad student specializing in AI (if you don’t know what that means, this book might not be for you!) when she gets re-connected to a high school crush, Cyrus.  He has been developing and performing spiritual rituals for the ‘nones’ who want to make their own meaning.  Together, they have a love match and also a revolutionary idea:  an app that customizes meaningful rituals for any and all occasions (cat baptism, anyone?)  So yes, there is some satirical humor here, but also a fascinating peek into the startup/tech world and the lives of innovators who dare to dream up new possibilities.  And a big moral quandary: how do you remain true to both your business vision and your most essential relationship when the two no longer align?  This is one of those fun hidden gems that will make you feel good to be supporting an Indie bookstore and outsmarting the mainstream offerings. - Carrie

Named a Best Book of the Year by NPR​

In this "wise and wickedly funny novel about love, creativity, and the limitations of the tech-verse" (Vogue) newlyweds Asha and Cyrus find themselves running one of the most popular social media platforms in the world.

Meet Asha Ray. Brilliant coder and possessor of a Pi tattoo, Asha is poised to make a scientific breakthrough when she is reunited with her high school crush, Cyrus Jones.

Before she knows it, Asha has abandoned her lab, exchanged vows with Cyrus, and gone to work at an exclusive tech incubator called Utopia to develop an app called WAI--"We are Infinite."

WAI creates a sensation, with millions of users logging on every day. Will Cyrus and Asha's marriage survive the pressures of sudden fame, or will she become overshadowed by the man everyone is calling the new messiah?

This "scathing--and hilarious--take on startup culture, marriage and workaholism" (Politico) explores whether or not technology--with all its limits and possibilities--can disrupt modern love.

Publication Date: 
July 13, 2021