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1-WOMAN FARM

1-WOMAN FARM

$16.95
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In this inspiring memoir, Jenna Woginrich reflects on the joys, sorrows, trials, and blessings discovered through a year of homesteading. With eloquent prose, delightful illustrations, and inspiring snippets of poetry, Woginrich revels in the unique charms of each season on the land. Full of poignant observations and fascinating tidbits of farming lore, this book is a heartfelt testament to the deep fulfillment one can find in the practical tasks and timeless rituals of an agricultural life.

2ND MACHINE AGE

2ND MACHINE AGE

$26.95
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In recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human Jeopardy! players. Digital technologies--with hardware, software, and networks at their core--will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee--two thinkers at the forefront of their field--reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.

Amid this bounty will also be wrenching change. Professions of all kinds--from lawyers to truck drivers--will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.

A fundamentally optimistic book, The Second Machine Age will alter how we think about issues of technological, societal, and economic progress.
BACKYARD BEEKEEPER REV/E

BACKYARD BEEKEEPER REV/E

$24.99
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The Backyard Beekeeper, now revised and expanded, makes the time-honored and complex tradition of beekeeping an enjoyable and accessible backyard pastime that will appeal to gardeners, crafters, and cooks everywhere. This expanded edition gives you even more information on "greening" your beekeeping with sustainable practices, pesticide-resistant bees, and urban and suburban beekeeping. More than a guide to beekeeping, it is a handbook for harvesting the products of a beehive and a honey cookbook--all in one lively, beautifully illustrated reference. This complete honey bee resource contains general information on bees; a how-to guide to the art of bee keeping and how to set up, care for, and harvest honey from your own colonies; as well as tons of bee-related facts and projects. You'll learn the best place to locate your new bee colonies for their safety and yours, and you'll study the best organic and nontoxic ways to care for your bees, from providing fresh water and protection from the elements to keeping them healthy, happy, and productive. Recipes of delicious treats, and instructions on how to use honey and beeswax to make candles and beauty treatments are also included.
Existential Pleasures of Engineering

Existential Pleasures of Engineering

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In a world where engineering plays an increasingly important role, one wonders about the exact nature of the engineering experience in our time. In this second edition of The Existential Pleasures of Engineering, Samuel Florman perceptively explores how engineers think and feel about their profession. Dispelling the myth that engineering is cold and passionless, Florman celebrates it as something vital and alive. He views engineering as a response to some of our deepest impulses, rich in spiritual and sensual rewards. Opposing the "antitechnology" stance, Florman brilliantly emerges with a practical, creative, and fun philosophy of engineering that boasts his pride in his craft.
FGT FLEECE

FGT FLEECE

$14.95
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With this compact portable reference in hand, crafters can quickly and easily look up any of 100 different sheep breeds, the characteristics of their fleece, and the kinds of projects for which their fleece is best suited. Each breed profile includes a photograph of the animal and information about its origin and conservation status, as well as the weight, staple length, fiber diameter, and natural colors of its fleece. This is a great primer for beginners, and a handy guide for anyone who loves working with fleece.
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

$27.00
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"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
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